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In the documentary series Iholla the protagonists reach high, go fast, but also dive into murky waters. The main characters are sailor and entrepreneur Joel Harkimo, dancer and entrepreneur Chachi Hildén, dance artist and choreographer Atte Kilpinen and mountaineer and endurance athlete Lotta Hintsa. The camera is present at moments of life when outsiders are not usually present. The protagonists themselves film all the material seen in the programme.

The programme was filmed in spring 2024.

The programme will be shown on MTV Katsomo from January 22, 2025.